The Swiss Music Awards add a ‘Best Export’ category

The Swiss Music Awards are getting a new category: ‘Best Export’ is meant to honour artists whose success reaches beyond Switzerland’s borders. The association behind the awards announced it on 13 October 2026, according to the news agency Keystone-SDA.¹ It cites the growing international presence of Swiss music.¹

What the announcement leaves out: the criteria, and when the award will first be presented. According to persoenlich.com, both will be announced later.² So it is still open whether ‘Best Export’ will already be awarded at the next edition on 13 March 2027 at Zurich’s Hallenstadion.¹

The association’s leadership is changing too. Co-president Christoph Bürge is stepping down and becomes honorary president; Stefan Planta continues as sole president.¹ According to persoenlich.com, managing director Roman Varisco is leaving after nine years and is succeeded by Philipp Truniger.²